Want to Build Strong Influencer Relationships? Focus On Ease and Value
This article and expertise was originally published on Content4Demand . Influencer relationship Whether we’re shopping for a new pair of shoes, researching a flat-screen TV we’ve been eyeing or investigating a new solution for our business, we often seek social validation. This validation can come in many forms: through our peers, analysts, authors, celebrities…even everyday people we may admire or view as experts in our particular field. That’s what makes influencer marketing so effective. It taps into our innate need to validate our decisions and gives us access to the thoughts, opinions, and insights of people we trust — even admire. There are many ways to incorporate influencers into your content strategy and creation. And now, there are even more tools and tactics to find them for your own campaigns. After you develop a short list of ideal experts, the real fun can begin. Make contact You or someone on your team should be ...
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